medical editorial illustration
Freelance graphic editorial illustration dentist cartoon style
Editorial illustration for 3M marketing in a cartoon illustration style to promote new software in the dental industry. Commissioned from York UK
3M needed to promote their new software system that linked the dentist and customer interaction. The brief consisted of 8 scenarios that needed a soft and light humoured feel. Character concept and style were explored first, then the scenes were visualised in pencil for customer feedback. Once approved the illustrations were created digitally. The illustrations were excellent commented the customer. Following this commission other companies have liked the style and commissioned similar illustrations.